- Why Consumers Want
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- Sohrab Vossoughi, founder of top innovation and design strategy firm ZIBA Design, is moving beyond mere ethnography to figure out not only what consumers want, but why they want what they want. He's enlisting a wide variety of researchers to help establish the emotional connections between people and products, services, and environments. He also suggests that companies adopt top-down, systemic innovation strategies to thrive
Avg. Rating (0 Votes)Channel: BusinessWeek -- Innovation of the Week
Size: 5.4 MB
Duration: 11:28
Publication Date: 780 days ago
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11
- pirlo
Location:Berlin, Germany
Member for: 914 days
last Log-in: 750 days ago
